2025 Aprilia RS660 and RS660 Factory – First Look

Updated with pricing.

Aprilia’s middleweight sportbike, the RS660, is back for 2025, and this time it’s bringing along its beefed-up sibling – the RS660 Factory. For the standard RS660, Aprilia’s been able to ride a wave of success with its various wins and championships overseas and at home. However, the constraints of Euro5+ regulations meant that Aprilia had to make some changes. Hence, a little makeover for the RS660.

Visually, Aprilia wants you to think the bike has received a full re-do, even saying the fairings have been completely redesigned. And while that might technically be true, anyone looking at the 2025 RS660 won’t be fooling it for anything else. It still retains the double-layer structure the past RS660’s have had. The biggest change this year is the mustache…err.. winglet underneath the headlight. In addition are two more smaller wings behind the main winglet for better high-speed stability. By now, we all know what these wings are for when it comes to downforce and aerodynamics, but Aprilia also reminds us that these wings also serve a secondary purpose of diverting hot air from the engine and radiator away from the rider.

On the engine front, the 660cc parallel-Twin is now Euro5+ compliant and gets a small bump in power to 105 horses (from 100) thanks to larger 52mm throttle bodies, up from 48mm before. On the electronics front, the APRC system remains the same and still gets help from the six-axis IMU. You’ll still find adjustable traction control, wheelie control, cruise control, and engine brake control – and for 2025 you’ll also get launch control. This is in addition to the bi-directional quickshifter, multiple engine maps, and cornering ABS. All of this information is provided to the rider via a 5-inch TFT display. 

Two color variants are available: Venom Yellow and Blue Marlin.

RS660 Factory

In keeping with Aprilia’s tradition of featuring up-spec RS models, debuting alongside the standard RS660 is the new RS660 Factory. The main difference here is the addition of Öhlins suspension: the 43 mm NIX 30 series fork and STX 46 shock absorber with an integrated reservoir are both fully adjustable for rebound and compression damping, as well as for spring preload. The two-tone seat and new graphics, featuring black on the sides and red on the upper section, distinguish the Factory version apart from the standard model.

Not surprisingly, there are a wide range of accessories available. One of the more interesting ones is the accessory single-seat unit that replaces the passenger seat. Not only does it reduce the weight of the bike, but it also gives the rider more space to scoot back in a tuck for better wind protection. Aprilia says this, in combination with the more powerful engine, help the RS660 Factory reach a top speed of 149 mph. There’s also a GPS module available to automatically record lap times, as well as a SC-Project titanium exhaust for extra power. However, the available accessories aren’t just for the sport enthusiast – there are touring accessories, too, including a thermoforged luggage set.

Finally, Aprilia has teamed up with Alpinestars to produce an apparel line consisting of jackets and gloves to pair nicely with the RS660. U.S. pricing is set at $11,649 for the standard model, $13,999 for the RS660 Factory.